Last updated: 24 June 2026
1. Who we are This Privacy Policy explains how SaleShade ("we", "us", or "our") collects, uses, shares, and protects personal data when you: a. visit or interact with our website at www.saleshade.in (the "Website"); and b. use the SaleShade application and related services (the "Service"). Company Details: • ESS ELL Exim Private Limited, Registered Address: Khasra No 672/158 – 674/159, Khata No 161/218, Hadbast No 248, Near Harnampura Canal Bridge, Harnampura Khanpur Road, Bye Pass Road (Doraha-South City-Ladowal), Post Office: Natt, Village Harnampura, District: Ludhiana, Pin Code: 141122, Punjab, India. Office Address: SCO 79, Grain Market, Gill Road, Ludhiana – 141003, Punjab, India CIN: U51909PB2021PTC053638 • iTech Solutions, #59, Sardul Colony, Bikaner – 334001, Rajasthan, India. GSTIN 08AUNPK2057N1Z3 By using the Website or the Service, you agree to the practices described here. If you do not agree, please do not use the Website or the Service. 2. The personal data we collect a. Information you give us directly • Demo / enquiry requests: when you submit a form on our website, we collect your name and phone number, and optionally your email address, business name, city, and any message you send. • Account information: if you register for SaleShade, we collect the details needed to create and manage your account — such as your name, business name, contact details, and login credentials. • Communications: when you contact us by WhatsApp, email, or phone, we keep a record of that correspondence. • Billing details: Billing name, GSTIN, and payment information handled through our payment provider. b. Information we collect automatically When you use the Website or Service, we may collect technical and usage information such as your IP address, device and browser type, pages viewed, and dates/times of access, using cookies and similar technologies (see Section 7). List of tools used • Google Analytics. c. Business data you put into the Service When you use SaleShade, you and your team enter and store business data — for example product/SKU records, price lists, catalogues, customer records, showroom visitor details, leads, estimates, and product images. This may include personal data about your own customers and contacts. For that data, you (the showroom/business) are the Data Fiduciary and SaleShade acts as a Data Processor, processing it on your behalf and on your instructions (see Section 9). 3. How we use personal data We use personal data to: • respond to your demo requests and enquiries; • provide, operate, maintain, and improve the Service; • set up and administer your account, and deliver implementation, on site setup, training, and support; • communicate with you about your account, service updates, and related matters; • process your payments for our services and manage renewals. • keep the Website and Service secure and prevent misuse or fraud; and • comply with applicable laws and respond to lawful requests. 4. The basis on which we process personal data We process personal data based on your consent, and/or for the legitimate/permitted uses allowed under the DPDP Act (for example, where you have voluntarily provided your data for a specified purpose). Where we rely on consent, you may withdraw it at any time (see Section 10); withdrawal will not affect processing already carried out. 5. How we share personal data We do not sell your personal data. We share it only as follows: • Service providers / sub processors: trusted third parties who help us run the business — for example hosting/cloud providers and email, messaging and SMS delivery services. • Within our team: with staff who need it to provide the Service. • Legal and safety reasons: where required by law, regulation, legal process, or government request, or to protect our rights, our users, or the public. • Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this policy. 6. How long we keep personal data We keep personal data only as long as necessary for the purposes in this policy, or as required by law. When data is no longer needed, we delete or anonymise it. Data retention period • Active Accounts - Life of Account + 6 Months • Closed Accounts - 6 Months 7. Cookies and similar technologies Our website uses cookies and similar technologies to make the site work, remember preferences (such as your chosen language), and understand how the site is used. You can control cookies through your browser settings; blocking some cookies may affect how the site works. List of third-party cookies / tools used • Google analytics 8. How we protect personal data We apply reasonable technical and organisational security measures — including access controls and need to know restrictions — to protect personal data against unauthorised access, alteration, disclosure, or loss. No system can be completely secure, but we work to protect your information and to address any security incident appropriately. 9. The SaleShade platform: our role as a processor For the business data you store in SaleShade (Section 2c), you decide what data is collected and why, so you are responsible for having a lawful basis — including the necessary consents and notices — for the personal data of your own customers that you put into the Service. We process that data only to provide the Service to you, in line with your instructions and our agreement with you, and not for our own purposes. 10. Your rights Subject to applicable law, you have the right to: • access the personal data we hold about you and how we process it; • request correction or updating of inaccurate or incomplete data; • request erasure of your personal data; • withdraw consent where we rely on it; • nominate another individual to exercise your rights in the event of death or incapacity; and • raise a grievance about how we handle your data. To exercise any of these, contact us at hello@saleshade.in. We will respond within the timeframes required by law, after verifying your identity to avoid any misuse of this policy. 11. Children The Website and Service are intended for businesses and are not directed to children. We do not knowingly collect the personal data of children under the age of 18 years without verifiable parental or guardian consent as required by the DPDP Act. If you believe we have, please contact us so we can address it. 12. Where we store and process data We store and process personal data in India. Our data is hosted on the server services purchased / leased from Hostinger (website: www. • Name of the Server Service Provider: Hostinger • Website: www.hostinger.com • Location of the Servers: Mumbai, India • Name of the company: Hostinger International Limited • Registered Address: 61, Lordou Vironos Street, Lumiel Building, 4th Floor, 6023 Larnaca, Cyprus. • Operational Headquarters: Hostinger Operations, UAB, Svitrigailos str. 34, Vilnius 03230, Lithuania • Regional Contracting Entity: Hostinger PTE Limited, 16 Raffles Quay, #33-03, Hong Leong Building, Singapore 048581 • Terms of Service: https://www.hostinger.com/in/legal/universal-terms-of-service-agreement • Hosting Agreement: https://www.hostinger.com/in/legal/hosting-agreement 13. Third party links and services The Website and our communications may link to third party services. We are not responsible for the privacy practices of those third parties; please review their policies. List of Third Party Services • SMS Provider: Kiri Infotech, 204, Ranjeet Hanuman Road, Gumasta Nagar, Usha Nagar, Indore, Madhya Pradesh – 452009, India • Whatsapp API: Meta Platforms, Inc. 1 Meta Way, Menlo park, California, 94025, USA. • Email Provider: Gmail operated by Google LLC, which is a subsidiary of Alphabet Inc, USA. • Google Firebase for Push Notifications • Apple App Store to publish the application • Google Play Store to publish the application • SSL Certificate 14. Changes to this policy We may update this Privacy Policy from time to time. We will post the updated version here and revise the "Last updated" date. We will notify you of significant changes as required by law. 15. Grievance Officer and contact details In accordance with the DPDP Act and the Information Technology Act, 2000, our Grievance Officer is: • Name: Anurag Rathi • Designation: Director at Ess Ell Exim Private Limited • Email: hello@saleshade.in • Address: SCO 79, Grain Market, Gill Road, Ludhiana – 141003, Punjab, India. For any questions about this policy or your personal data, contact: Ess Ell Exim Private Limited Email: hello@saleshade.in Address: SCO 79, Grain Market, Gill Road, Ludhiana – 141003, Punjab, India. Mobile: +91 98039 20600