About

Built by software professionals. Shaped by people who know the trade.

Built by software professionals. Shaped by people who know the trade — partners who run SaleShade in their own businesses every day.

Where SaleShade comes from

SaleShade was not built by a software company.

Fourteen years in the trade

Hardware and furniture fittings distribution — an experience centre, a godown, a field team and a dealer network. Then engineers, who were not allowed to let the software drift from the floor.

Every part started as our own problem

Something went wrong in our own business first, and we built the fix for ourselves before anyone else ever used it.

We still run on it

Our own estimates, our own godown, our own field team, our own dealers. A feature ships only after it has survived a real counter’s Saturday.

What SaleShade is

Until the yes

Runs the selling.

  • The considered sale — walk-ins, estimates with images, follow-ups that insist
  • And the losses, with reasons — the ones that got away are the cheapest research there is

After the yes

Runs the goods.

  • Everything after the yes — allotment, checking, packing, dispatch, installation
  • One record through both — the order is the estimate, grown up

Your accounts package

Stays exactly where it is.

  • The books, the tax, the invoice — we do not raise one, and never will

Desk runs the selling; Operations runs the goods; your accounts package stays exactly where it is.

The way we talk, as a matter of policy

This site is written the way we would speak across a counter: plainly, with the places where the honest answer is "that depends" left in, and the one or two where it is "then this is not for you" said outright.

There is a page on this site that tells some visitors not to buy yet.

We keep it because the trades we serve have long memories for who dealt straight — and so do we.

Where we are

SaleShade is built and supported from Ludhiana, Punjab — inside the trade belt it serves.

The doors are on the contact page, and the working session where we actually meet is the demo.

Bring your trade's hardest moment — the demo starts there.

Ask for a demo