Terms of service
Last updated: 20 August 2026 · Governing entity: Ess Ell Exim Private Limited
The licence
A non-exclusive, non-transferable, non-sublicensable right to use the Service for internal business purposes, for the showrooms and Authorised Users specified in your Plan. White-label branding and customer-hosted deployment are available to enterprise customers under a separate written agreement; in every deployment model the Service, its source code and all intellectual property in it remain ours.
Fees and renewals
The Service is offered on the plan set out in your Order. Pay as you go is charged per Authorised User per month, billed yearly in advance; that fee is the only charge for continued use, and the yearly billing is itself the continuation. Perpetual is a one-time licence fee covering the first year of use, implementation and support, with users included and no per-user charge; from Year 2 onwards a minimum annual maintenance charge and renewal fee keeps the system running smoothly — servers, access, support and updates. All fees are exclusive of GST and other taxes, charged additionally at the prevailing rate. Payment is in advance — bank or branch transfer, UPI, cards, or payment gateway; a Proforma Invoice is available on request; the invoice is issued after confirmed receipt of payment, and account creation, user creation and data entry begin after payment is received. Fees may be revised with thirty days' notice; the prevailing figures are shown on the website.
On non-payment or non-renewal, access is suspended after fifteen days; Customer Data is retained for one hundred and eighty days and available for export, after which it may be deleted.
Implementation and support
Implementation, installation and staff training per Plan are included, plus technical support. Email, telephone and WhatsApp support is available for system-related issues; every request is acknowledged, progress is communicated, and a resolution timeline is given appropriate to the complexity of the issue. Done-for-you data setup is an optional, separately priced service.
Your data
The customer owns their Customer Data. SaleShade acts as Data Processor and uses it solely to provide and support the Service. You are responsible for your own backups; SaleShade does not guarantee recoverability and is not liable for data loss. On termination, data can be exported within one hundred and eighty days.
Cancellation and refunds
The cancellation and refund policy has its own page, as payment gateways expect:
Intellectual property
The Service and all intellectual property (other than Customer Data) belong to Ess Ell Exim Private Limited and its licensors. "SaleShade" and related marks and logos are trademarks of Ess Ell Exim Private Limited.
Acceptable use
The Service may not be used for: reverse-engineering, decompiling or deriving source code · reselling, sublicensing or renting the Service · sharing credentials or exceeding plan limits · uploading unlawful, infringing or malicious content · unauthorised access, disruption or overload.
Liability
Aggregate liability is capped at the total Fees paid in the twelve months before the claim; there is no liability for indirect or consequential loss, or loss of profit, revenue, goodwill or data.
Term, termination and governing law
The agreement continues for as long as the Service is used, subject to renewal; either party may terminate for an uncured material breach after thirty days' written notice. These terms are governed by the laws of India; disputes are resolved by arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator seated at Ludhiana.