One product out of a board of ten
One handle out of a board of ten, sharp, with everything around it blurred. Product images shot on a phone, without taking the display apart.
The problem nobody mentions
Your products are not on shelves one at a time.
They are on boards and racks — ten handles screwed to a panel, forty laminates on a swatch stand, a rack of profiles, a wall of taps.
Photograph the panel- A picture of ten handles — useless on an estimate
- He cannot tell which one he chose — so the image proves nothing
Photograph one properly- You are unscrewing it from the board — in the middle of a working day
- A working day, interrupted — to take one picture of one product
So most product images never get taken, and the estimate goes out with codes and rates on it.
Point, crop, done
Open the camera inside the SaleShade app and point it at the display.
Crop to the product you want. Everything outside that crop stays in the frame but goes hard-blurred — only your product is sharp.
Three crop shapes, because a tall handle and a wide drawer channel do not want the same frame: square, free vertical, free horizontal.
No separate camera. No editing software. No lightbox, no white sheet, no photographer. It is four taps from the product record, on the phone your salesman already has in his pocket.
The other nine stay in frame but go strongly out of focus. Nothing comes off the display.We built the automatic version first
Cutting the product out and dropping it on white is the obvious thing to do, and it is what most tools attempt.
- It fails on exactly your products — Automated removal struggles with anything thin, reflective or intricately shaped — which is a fair description of a chrome handle, a hinge, a channel, a profile.
- And even when it works, it costs you something — A product floating on white has no scale. Your customer cannot tell whether that handle is 96mm or 320mm, and a laminate with no context beside it is just a rectangle of colour.
Cutting out onto white- Fails on your products — anything thin, reflective or intricately shaped
- A handle with its middle eaten out — or a halo of grey where the edge should be
- And no scale — is that handle 96mm or 320mm?
A hard blur- Keeps the product where it is — in a showroom, at a believable size
- Enough behind it to read as real — context the white background throws away
- Never wrong about which one — because you selected it yourself, in two seconds
Selecting the product yourself takes two seconds, and it is never wrong about which one you meant.
Consistency is the point, not speed
The argument for this is not that photography gets faster.
They look like they belong together
The same treatment every time — whoever is holding the phone, whether it was shot in March or last week.
Use the supplier image where it exists
The camera is for the long tail: the four thousand items nobody has ever photographed properly, which is where every product library falls down.
Reissued ranges, same four taps
When a finish changes or a range comes back, the same tool replaces the image.
Included with SaleShade
Included with SaleShade, at no additional cost, on iOS and Android.
See it used on your own display.
Ask for a demo