Distributor management software for the mid-size channel
Distributor management software for the mid-size channel — orders at volume, the field force, schemes, dead stock, and the demand your dealers fulfil.
Selling through people you do not employ
A channel business sells twice — once to the dealer, and once through him.
Orders in every format a phone allows
Calls, chats, photographed slips — arriving all day, and translated by your desk before anyone can pick them.
A field force in towns you visit quarterly
Forty towns, and the company’s knowledge of them is whatever gets said on Friday.
One or two layers you cannot see through
Between your godown and the person who finally buys. The trade runs on calls and relationships — which is to say, on memory.
This platform was a distribution product before it was anything else — the channel's problems are the ones it was first built to solve.
And one thing said plainly, because overreach helps nobody: the largest brands run enterprise systems end to end and have fewer of these gaps.
The fit here is the mid-size channel business — big enough to leak, not big enough for a nine-figure IT department.
The orders, and what happens past them
Volume is not the problem.
Formlessness is — the day's orders arrive as calls, chats and slips, and what your dealer does with the goods is a mystery your reports politely skip.
A dealer who can order easily orders more — and orders from you rather than the supplier whose process is harder.
The field you see on Fridays
A sales force is an act of faith between meetings.
These pages are about replacing faith with the day's actual record.
The demand you create and never meet
Brands spend on displays, centres and campaigns — then hand the customer to the channel and lose sight of him forever.
Three pages on keeping what you paid to create.
The weight the channel accumulates
Every channel business carries some — stock the market moved past, and catalogues that cost real money to print and vanish into the trade.
The channel, on one record
A distribution business does not need another opinion on how to sell.
It needs the selling it already does — the orders, the field, the schemes, the demand — to leave a record behind. That is the whole offer.
Bring one dealer's messy week to a demo — his orders, his claims, his customer.
Ask for a demo