Brands, distribution & wholesale · Where the lead went

The lead you handed to the channel, accounted for

A lead handed to a dealer disappears into goodwill. Hand it over on a record — dealer named, estimate attached — and its fate stays a fact you can read.

Handed over, heard of never again

The old way1

You create the demand

the campaign, the exhibition, the experience centre

You hand it to a dealer

on a phone call, because that is how the channel works

Silence

closed it? lost it? served something else off his own shelf?

And no record to ask on

nobody withholds the answer — there is simply nowhere it lives

Nobody withholds the answer maliciously; there is simply no record on which the question can be asked.

The handover happens on a phone call, and phone calls have no fate.

The handover as a record with a name on it

The dealer’s name in a field

The enquiry or estimate carries the fulfilling dealer on it — passed across on paper instead of in air.

Recordable wherever it surfaces

At capture, at estimate, at follow-up. The referral does not depend on being remembered.

The status stays yours to read

Even though the sale is his to make. Which dealers convert what they are handed becomes a table, not a suspicion.

The mechanisms live on their module pages:

→Estimates that carry their people →The people around the sale

What changes for the brand

"Where did our lead go?" becomes a question with a lookup instead of a shrug.

Which dealers convert what they are handed — and which quietly absorb leads — turns from suspicion into a table.

The dealers who close well earn more handovers, which is exactly the incentive a channel should run on.

The demand you paid to create stops being a gift with no receipt.

Trace one campaign's leads at a demo — handed over, named, and answered for.

Ask for a demo