Your contacts are scattered across ERP, Excel and everyone's phone
Your customers, enquiries, architects and contractors, already grouped. Send to twelve of them or all six hundred, with images and video, on WhatsApp.
Either nothing goes out, or everything goes to everybody
Six years of customers. Everyone who took an estimate and did not buy. Everyone who asked for a catalogue. Every architect who has ever sent somebody through your door.
Some in the ERP
the ones who were billedSome in an Excel sheet
somebody maintained it for a whileThree salesmen's phones
and one of them has leftNo single list to pull a slice from
All of it exists. None of it is reachable.
Nothing goes out at allA supplier launches a new range and the news reaches nobody, because pulling a list is more work than anyone has that week.
Or it goes to everybodyForwarded to a group of two hundred — most of whom do not sell that category, and several of whom now think slightly less of you.
Already grouped, because it was recorded properly
Everyone in SaleShade already sits in a group, formed from how they arrived:
- Customers — people who bought
- Enquiries — people who asked
- Visitors — people who came in
- Catalogue downloads — people who wanted information
- Professionals — architects, engineers, interior designers
- Contractors — carpenters, plumbers, electricians
- Referrers — everyone else who has sent you somebody
None of that was a data exercise. The groups exist because the source was recorded when each person arrived, which your team was doing anyway while taking down a name and a number.
Choose the group, then choose the people
Pick a group and send to it.
Or open the group and tick down to individuals.
Messages carry text, images and video, which is the whole point in a trade where nobody buys anything they have not seen.
WhatsApp campaigns go out on approved message templates. Several are approved already:
- A festival greeting
- A product update
- A new product launch
A new one can be added when you need it. This is not a restriction to work around — WhatsApp does not let a business broadcast free text to a list, and the approved template is why the message arrives. On SMS and email a campaign is yours to write, with no template between you and it.
And every campaign is on record, with its date and what went out.
Send to a group- Pick the group and send — customers, enquiries, professionals, contractors
Or tick down to individuals- The twelve architects who actually sent you customers — rather than the sixty names in a contact book
- Because the record shows you which twelve — and a contact book never could
So when a second person is about to send something similar, there is a way to know.
For the thing you need to send right now
Every enquiry, estimate and catalogue download carries a send button.
WhatsApp, SMS or email, one press, nothing to set up.
Campaigns are for something new. The send button is for something now — and it is the half your team will use every day without thinking of it as marketing at all.
Three channels, different audiences
Contractors read WhatsApp
Carpenters, plumbers, electricians — the phone is where they live all day.
Architects read email
Where a specification, a drawing or a catalogue is expected to arrive.
Plenty still read SMS
Older customers, and nothing else — and they will not see a WhatsApp broadcast.
Sending on the wrong one is the same as not sending.
The messages that go without being asked
Some things should not need a decision each time.
A thank-you after somebody visits. The estimate going out the moment it is created. A follow-up update at the right point.
You set what goes and when, once, and it happens.
- Those are one-to-one — a message to a named person about their own enquiry, which is a different thing from a campaign and lives with follow-up.
- These use approved templates on every channel — WhatsApp, SMS and email alike. A message that goes out on its own, at the moment something happens, is one nobody is watching as it leaves, and the template is what makes it safe to leave unwatched.
See it on your own list.
Ask for a demo