A price list your dealer can order from

Nobody orders from a list of codes

If you sell through a channel, your price list is a spreadsheet.

Columns of codes and rates, sent as a PDF, and the dealer who receives it either already knows your products or does not use it.

Dealer — incoming

What does this one look like?9:14 AM

Does it come in matte?9:15 AM

What is the set quantity?9:15 AM

Is this the current rate or the one from before Diwali?9:17 AM

Four calls before an order. The ones he does not bother to ask are orders you never see.

If you sell through a channel

• A spreadsheet — columns of codes and rates, sent as a PDF
• He already knows your products — or he does not use it
• So he rings your desk — four questions before an order
• The ones he does not ask — are orders you never see

If you sell over the counter

• You do not make them — you receive them
• Twelve, from twelve brands — each in its own format
• None updated together — and none current at the same time
• He is buying a bathroom — not a brand — taps here, sanitaryware there, fittings from a third

There is no document anywhere that shows him that.

The specification is on the line

Price list

Price list — Verma Tradersw.e.f. 01 Aug 2026

ProductMRPYour rate

Soft-close hingeFull overlay · 110° · clip-on More info₹ 214₹ 149

Drawer systemTandem · 450 mm · 30 kg load More info₹ 1,980₹ 1,386

Cabinet handleMatte black · 192 mm · zinc More info₹ 340₹ 238

Prices are subject to change. Every line carries the date it applies from.

Depth, height, panel width, load rating, closing type, finish, set quantity — whatever actually matters for that product, written against it.

And a link he can tap. Where a product has a web page or a video, a More info link sits on the line.

He opens it and watches the drawer system close, on his own phone, at his own desk, without anybody explaining it to him.

The list answers questions instead of producing them.

Twenty products, not a hundred and fifty pages

Here is what actually happens with a dealer who buys from you regularly.

He takes ten products from a price list that runs to a hundred pages, and ten more from another that runs to fifty.

Every time he places an order, he is hunting through a hundred and fifty pages for the twenty items he has ever bought.

So build him his own. Name the list after him, put in only the products he buys, apply his agreed discounts if he has them, and send that.

And it does not have to stay inside one brand. Your product master already holds everything you stock, whoever it came from — so a list can carry taps from one supplier, sanitaryware from a second and fittings from a third, priced at your rates, on one page.

The easier it is for somebody to find what he wants, the more often he orders. That is not a software argument.

It is the same reason you keep the usual items at the front of the godown.

The channel, and the counter

One module, three documents.

For a distributor

The document your channel orders from. It goes out on WhatsApp, sits on a dealer's phone, and is what he opens when he is deciding what to stock.

For a showroom

What a customer takes away while he is still deciding — with your name on it, in his house, next to two competitors' quotations that have no pictures on them.

For clearance

No software can tell you what is dead stock. But once you have decided, this turns that judgement into a priced, illustrated list your channel can act on.

The images are the point. Nobody has ever cleared old stock from a list of SKU codes.