The channel that brings enquiries worth the rupee
Hoardings, exhibitions, listings — every enquiry names its source, so next month's rupee goes where conversions came from, not where the noise did.
Marketing decided by feel
The hoarding
On the bypass.
The exhibition
And its stall.
The listings
Renewed on a feeling.
The anniversary ad
Once a year.
The influencer's reel
Newest of the lot.
Renewal time arrives and the decision is made the only way it can be — by feel. *The exhibition felt busy.
The listing sends calls, though nobody remembers one becoming a customer.* The walk-in is asked "how did you hear about us?", answers, and the answer evaporates before it reaches any decision.
Spending is recorded to the rupee in every business.
What the rupee brought back mostly is not.
Every enquiry, born with a source
The fix is at capture: an enquiry cannot be saved without its source, so the answer to "how did you hear about us" stops evaporating — it becomes a field on a record that later becomes a sale, or does not.
At the exhibition itself, the stall captures its own enquiries — source stamped before the crowd moves on. The mechanism and its screens live on the module pages:
What changes for the owner
Which channel brings enquiries?The old way- A stall that felt busy — eighty visitors, and two customers
- Renewed on a feeling — because that is the only way it can be decided
Which brings the ones that buy?- Twenty visitors and nine customers — finally reads differently
- Renewal becomes arithmetic — and the money follows the channel that closes
Renewal decisions become arithmetic; the reel, the hoarding and the exhibition compete on conversions, not on how busy they felt; and the money follows the channel that closes.
Bring last year's marketing spends to the demo — and decide this year's from a report.
Ask for a demo