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SaleShade Desk · Exhibitions

The visiting cards are still in a drawer

Three hundred visiting cards and nobody to type them up. Capture, quote and share catalogues at the stall, on the phone your team already has.

Three days of good conversations, and nothing you can act on

An exhibition costs real money.

The stall, the display, the travel, four people off the shop floor for a week.

And it works. Three days of conversations, a stack of cards, a genuine sense that something happened.

Then the cards go in a drawer. Somebody types forty of them into a spreadsheet a fortnight later.

By that point nobody remembers which card belonged to which conversation, so every call starts with "we met at the exhibition" and goes nowhere — because the person on the other end met thirty companies that week.

The old way1

Three days of conversations

and a stack of cards
2

The cards go in a drawer

nobody types them that week
3

A fortnight later

forty of them go into a spreadsheet
4

Nobody remembers which

so every call opens with "we met at the exhibition"

The stall was not the expensive part. The three hundred conversations you could not follow up were.

A stall is a showroom for three days

Products on display. People walking in and looking. Questions asked, prices wanted, information taken away.

It is exactly the situation on your shop floor, compressed into seventy-two hours and with far more people through it.

Which means there is no special exhibition module to learn.

It is the product your team already uses, in a different room.

The drawer, answered

The cards this page opens with are the ones the scanner is for.

Photograph the card at the stall. It is read into an enquiry — name, mobile, email, company, website, address, city, pincode — with the exhibition already set as the source and the salesman who took it attached.

If it puts a line in the wrong field, and it sometimes will, you tap the field and pick the right one. The value stays; only its destination changes.

One card, mapped into an enquiry
Read off the cardLanded in
SHARMA TRADING CO.Company name
Rajesh SharmaName
+91 9xxxx xxxxxMobile
rajesh@sharmatrading.inEmail
www.sharmatrading.inWebsite
Gill Road, Ludhiana 141003Address · City · Pincode
PartnerNamewrong field — tap and pick Designation
Shown with sample data. Every field here is a field the enquiry already had.

This is what makes Monday’s number possible. The section below asks what the show produced — and it can only answer because every card became a dated enquiry with a source on it, at the stall, before anyone went home.

→How the business card scanner works

A card in a drawer counts for nothing. An enquiry tagged to the show counts like every other source.

What that looks like at the stall

A QR on each display

A visitor gets the details and the price on his own phone while your team is with somebody else — which at a stall is most of the time.

QR catalogues

He scans, gives his name and number, and it downloads. You are not carrying boxes, and not handing your range to somebody anonymous.

Estimates at the stall

A serious visitor gets a quotation on WhatsApp before he has left the hall, with photographs of what he was looking at.

Everyone recorded

Tagged to the exhibition as they arrive. Set it as the default for the show and change it on the odd entry that needs it.

A thank-you that evening

Every visitor recorded gets a message — thanking him for coming by, telling him somebody will be in touch. Nobody has to remember to send it.

You can set that as the default for the show, and change it on the odd entry that needs it — because your showroom does not close for three days, and a walk-in there should not be counted as an exhibition lead.

It arrives while he still remembers the conversation, which is the day it is worth anything.

On Monday, you know what it produced

Because everyone is tagged to the exhibition as a source, it counts like any other source.

How many enquiries came from it, and how many of those became sales.

An exhibition is usually the single largest marketing spend a business in this trade makes, and the one nobody has ever measured. You know the stall cost.

You already know the stall cost

That number has never been hard to find. You could give it to anyone, to the rupee, without checking.

Now you have the other half

How many enquiries came from it, and how many of those became sales — because everyone is tagged to the exhibition as a source, so it counts like any other source.

Now you have the other half.

Two practical things before you go

Take a dongle or a hotspot

Exhibition halls are difficult — ten thousand people on mobile data and venue wifi that struggles under it. Check what the venue provides before you travel, and take your own connection regardless.

A stall is not a location

Three days of exhibiting does not use up a licence slot or cost anything extra. It is included in whatever plan you already have, and any number of your team can capture at once.

Better read here than discovered at the stall on the first morning.

It is included in whatever plan you already have, and any number of your team can be capturing at once.

Nothing to set up specially

The products are already in the system.

The QR codes are the ones on your displays. The catalogues are the ones you already share.

You take what you have.

See it before your next show.

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