A CRM for interior design studios
A studio's product is its decisions. One proposal for the client, the itemised scope beneath, every revision dated — approvals recorded, not remembered.
A studio sells decisions, and decisions leak
An interior project is hundreds of choices — this laminate not that one, this light here, that handle everywhere — each one made, revised, and eventually defended.
A studio's profit leaks precisely there — in the gap between what was approved and what is remembered.
One proposal for the client, the whole scope beneath it
The project is quoted as a solution estimate: the client sees one clean price proposal; underneath it sits the full itemised scope the studio actually has to deliver.
Revise the proposal and the scope revises with it, every version dated — and the superseded version cannot be picked up, so nobody executes last Tuesday's kitchen.
Drawings attach to the revision they belong to — the plan the site works from is the plan the client approved.
One proposal, one scope
The client sees a clean price; underneath sits the full itemised scope the studio has to deliver.
The approved choice is a picture
The tile, the fabric, the fitting — so what the client signed off attaches to the thing itself.
Drawings ride the revision
The plan the site works from is the plan the client approved. Nobody executes last Tuesday’s kitchen.
Every version dated
Revise the proposal and the scope revises with it — and the superseded version cannot be picked up.
The site, readable from the studio
Execution is recorded where it happens: progress photographed at site, stages owned, and the handover closed on a structured form with the client's signature on the phone.
For a business whose final bill is released by satisfaction, the signed acceptance is the difference between a closing payment and a closing argument.
The pipeline that gestates for months
Studio leads are slow — a referral enquires in March and signs in July.
Every enquiry carries its source and its next follow-up date, so the studio knows which referrals and platforms actually become projects, and no warm lead dies of silence in a notebook.
Quote one project as one price with the scope beneath — and let every approval keep its date.
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