A CRM for wallpaper businesses
A palm-sized sample must sell a whole wall. Catalogues on the customer's own phone, the chosen design pictured on the quotation, and follow-ups that land.
The smallest sample sells the largest surface
No trade in interiors asks for a bigger leap of imagination.
The customer pinches a palm-width corner of a sample book and must picture an entire wall of it behind his sofa — and mostly he cannot.
The design he finally wants has a code he never noted, in a book that is now with someone else.
The whole design, on the phone the decision happens on
A QR at your counter opens the full range on the customer's own phone — every design full-screen, brand-stamped from your product master, with his enquiry captured the moment he starts browsing.
The book goes home in his pocket, the family sees the designs the shop showed him, and the code travels with the picture.
Full-screen, on his phone
Every design from your product master, brand-stamped — not a palm-width corner.
The book goes home
In his pocket, so the family sees the designs the shop actually showed him.
The code travels with the picture
And the enquiry is captured the moment he starts browsing.
The design he chose, surviving to the order
The quotation carries the chosen design's image against the line — with its code, rolls and rate — so what the family approved is what the order says, not a code copied off a phone photograph.
Revisions stack with dates as rooms are added, and the follow-up is set for the deliberating days, because in this trade the shop that calls back sells the wall.
Retired collections, cleared with their pictures
Collections retire every year, and the rolls stay.
Codes in a register
Which is how retired collections yellow in the back room — nobody ever cleared old designs from a list of codes.
A priced list with pictures
Sent to the dealers and decorators who can still use those designs.
Rolls from the same print run, proved at delivery
Two rolls, same designThe old way- Different print runs — which can part ways at the seam
- Invisible to a count — because the count is right
Checked against the line- An order line that says which design — exactly, before packing
- With an owner — so the seam argument never starts
Dispatch records the receiver's name and number, because the man taking delivery is usually the paper-hanger, not the customer.
Put your whole range in the customer's pocket and quote the wall he actually imagined.
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