A CRM for construction materials businesses
Between the phone order and the ledger entry lives the whole trade — rates, trucks, gate receipts. A CRM for the middle your accounts package cannot see.
The ten-second order and the month-end argument
An order in this trade takes ten seconds — a contractor's call, a quantity, "the usual site, today's rate." The ledger entry it becomes is one line.
Your accounts package sees the invoice. It cannot see the trade.
Which rate was promised
That morning, on the phone.
Which truck went
And on whose docket.
Who signed at the gate
Usually the contractor's man, not the buyer.
Forty-seven against fifty
The count the site made, against the count the invoice claims. Your accounts package sees the invoice; it cannot see the trade.
The call, structured at the speed of the call
Your regular buyers punch orders from their phones in their own words — quantity and site, no catalogue-hunting — and your desk maps them exact.
A phoned order is recorded the same minute it is spoken.
From there the order climbs owned stages instead of living as a promise in someone's head.
Today's rate, on paper with a date
Rates in this trade move faster than any other on this page.
Per-buyer price lists come out of the master with the effective date printed on the document — so "the rate you gave me" points to a dated list, and the morning's revision goes to every regular buyer as a document, not a rumour.
The truck, proved at the gate
Dispatch records what left, on which vehicle, with the docket photographed — and the receiver's name and number, because the man signing at a site gate is the contractor's, not the buyer's. The forty-seven-against-fifty call is answered by a lookup, not a memory contest.
Payments are recorded against the orders they belong to — the advance before the truck, the balance after it.
Your accounts package stays
This platform does not replace what your accountant runs — invoices, ledgers and taxes stay exactly where they are. It records the part no accounts package was built to see: the enquiry, the promise, the order, the truck, the gate.
The two halves finally describe the same trade.
Bring one morning's phone orders to the demo — and watch the month-end argument not happen.
Ask for a demo