Industries · Hardware & furniture fittings

A CRM for hardware and furniture fittings businesses

Thousands of SKUs, supplier PDFs in forty layouts, dealers ordering by phone — a CRM and order management built on the fittings counter's real day.

A trade that runs on codes nobody can picture

Five hundred lookalikes

A customer asks for a soft-close hinge, and the answer lives on a wall — and in your best salesman’s memory.

Forty PDF layouts

Supplier price lists arrive in every shape there is, each revision quietly outdating the last.

Ordered in his own words

"The usual channel, 450mm, the older finish" — and your desk translates from memory.

It works, because your people are good. It also depends entirely on them being present, and it leaks in every direction that memory leaks.

The fittings trade was not an afterthought market for this platform.

It is the floor the platform's hardest problems were solved on.

The selling side, built for a fittings counter

The product master holds your thousands of SKUs with images — because a fitting is chosen by its picture, not its code — and supplier PDFs become structured data through extraction taught per supplier, so a new price list updates your rates instead of joining a drawer.

Estimates carry the image on every line

the customer at home sees the hinge he chose, not HG-450-SS.

Price lists are built per dealer

his products, his rates, two pages instead of a hundred and fifty.

And the display sells alone

a QR on the board opens the guided tour, capturing the walk-in who never reached the counter.

Price list
Price list — Verma Tradersw.e.f. 01 Aug 2026
ProductMRPYour rate
Soft-close hingeFull overlay · 110° · clip-on More info₹ 214₹ 149
Drawer systemTandem · 450 mm · 30 kg load More info₹ 1,980₹ 1,386
Cabinet handleMatte black · 192 mm · zinc More info₹ 340₹ 238
Prices are subject to change. Every line carries the date it applies from.
Illustrative document. Figures are examples, not a price list.

The channel side, without the switchboard

1

In his own words

punched from his phone, no code-hunting
2

Mapped exact

your desk turns the description into the SKU
3

Allotted and checked

the variant verified, not just the count
4

Packed with box numbers

so the carton knows what is inside it
5

Dispatched

docket photographed, and he watches it move

The dealer watches his own order and stops ringing for status.

The fitting-trade facts that matter

Switch supply — the right count of the wrong variant — passes every quantity check and fails at the customer's site.

Here it is caught by a physical check with an owner.

And the returns pile every fittings distributor keeps in a corner becomes a counted, valued position instead of forgotten money.

Built where the problems live

Everything above exists because fittings businesses needed it — the image on the line, the crude order made exact, the box that knows its contents. Your trade does not adapt to this platform.

It is the shape of it.

Bring one supplier price list and one phone order to the demo — watch both become records.

Ask for a demo